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Mars On Trend for Kids
For the kids & teens' collection, we keep one eye on fashion runways ensuring it is “in line with hot eyewear fashion trends”, and the other on popular youth culture: movie characters, pop icons, and cartoons also influence our design. ...
Mars Fashion Air
The frames are made from super lightweight materials such as thin acetate and thin sheet of stainless steel, featuring hypo-allergenic and corrosion resistant temple ends. Following a few months of sketching, computer illustration, prototyping, and design refining, the collection is created to minimum thicknesses and lightness but also maximum strength and outstanding wearing comfort. ...
Mars Fashion Eyewear - by Bonastar
There’s no getting away from it, most young Australians love to be on-trend. Mars Fashion has been designed to meet that market. This locally owned eyewear brand of fashion sunnies and optical eyewear is produced in high volume with solid quality at an affordable price. ...

The Brand Story

Bonastar introduced the eyewear brand name Mars 8 years ago with about 100 classic models of metal frames. Although the brand achieved some early success, a year later the brand image started to fad as the new models weren’t being market focused enough. Therefore, the company has launched a sub-brand called Mars Fashion, only attempted to attract young consumers. However, all Mars Fashion frame models were still made of metal with one single colour plating, and the designs were still more contemporary rather than stylish.

Two years later, the company restructured its design and new product development team, and got rid of its more old-fashioned product line, and introduced a hand-made acetate collection, emphasizing the new wave of its brand identity: vivacious and confident. As the products were well targeted at its intended market – 20’s to 30’s age group, Mars Fashion has been successfully converted into a "quality fashion" eyewear brand, and positioned itself as the "affordable style". Since then, it has managed to stay fresh by re-launching its metal range, and pioneered the use of new materials for optical frames, such as TR90, Ultem, thin Acetate, and Airflexi.

Mars Fashion has grown stronger, while other eyewear brands suffered during the economic meltdown and global recession. But Mars Fashion’s success isn’t just down to its style and innovation. It is also a result of hassle-free services and extensive marketing support. All Mars Fashion frames can be bought over the phone, through fax, via mail order, online, or from the sales reps.

Q: Who is Mars Fashion?
A. Mars Fashion is an Australian eyewear label that focuses on designing and producing on-trend, affordable frames. Our frames are produced quickly to allow mainstream consumers to take advantage of current eyewear styles – in fact with our current lead times, we can release new arrivals every month.

Q: How did Mars Fashion start?
A. Bonastar launched the first collection of Mars Fashion in 2008 as a sub-brand of Mars Eyewear. At that time the collection comprised just 20 models, all made from metal. Today, Mars Fashion has become Bonastar’s bestselling eyewear brand, consisting of around 200 models made from materials including metal, acetate, TR90, and Ultem.

Q: Why does someone choose Mars Fashion over other brands?
A. Our fast turnover of styles means we can always keep Mars Fashion collections on-trend.

Q: Does Mars Fashion have a typical customer?
Our target market is people in their 20s to 30s who regard eyewear as both functional and a fashion accessory. They all have one thing in common: they don't need big designer brands to make a style statement.

Q: Who designs Mars Fashion?
A. Our in-house design team worksfrom Sydney’s inner city. They have years of experience in both the optical and design industries.

Q: Where do they find their design inspiration?
A. Our designs are inspired by the modern lifestyle and high-street fashion. Although eyewear fashion cannot move as fast as clothing, we do keep an eye on the way in which fast moving fashion labels re-create runway styles, and then we interpret those trends in our designs.

Q: Where is Mars Fashion made?
A. All the sketching, computer illustrations, colour selection, prototyping, and design refinement for our collections take place locally. Then our in-house designers provide our overseas manufacturers with specifications for the required materials and frame parts to be used for each frame and organise sampling. Sampling is done at our manufacturers’ workshop and the finished frame samples are sent to us for inspection and approval prior to commencing the mass production process.

Q: Is there anything unique about Mars Fashion eyewear production?
A. Our brand new ‘Air’ collection is manufactured using super lightweight materials, such as thin acetate, thin stainless steel, rubber and hand-cut TR90. Then the frames are fitted with hypo-allergenic and corrosion resistant temples ends.

Q. What has Mars Fashion got planned for the future in terms of design?
A. Mars Fashion targets young, fashion-conscious consumers so we will always keep an eye on the latest fashion trends in terms of shapes, shades, colour-ways, concepts, materials, and technologies.

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